For the rich, luxury may be a sign of wealth，When you go out with one or two luxury items on your body will also be more dignified，But you know what?Many luxury brands would rather burn things than discount them.

We've never heard of a sale at lloyds, a sale at burberry, a sale at Louis vuitton, a sale at hermes, all of which people love, but are always overstocked.In the face of products that cannot be sold, many luxury brands have a solution: destroy them.

n an earlier annual report, burberry said it had burned about $13.76 million in beauty products and $24 million in ready-to-wear products and accessories in a year.Many people were shocked to see the figure and said it was all about money, given the high cost of luxury goods.

But you think that's more?In fact, this is just the tip of the iceberg. Every year, every quarter, many luxury brands in the world destroy a lot of their products.

And luxury brands in the world did so in fact, the reason is very simple, such as burberry, their reason is that in order to avoid the brand value, discount will affect the popularity of the brand, this is the most don't want to see them, so they would rather burn product discounts, this brand products to maintain a rare and unique.